Five, the Chinese Internet + gift industry development trend
First, consumers: into the era of full participation
As people living standard is increasing day by day, and the requirement of the life that occupy the home is increasing, for all kinds of gift products began to advocate the daily life of the present brand. In addition, today's consumers no matter not consumption of enterprise products, consumers are no longer passive. They hope to dialogue with the enterprise at any time, and do not believe in authority, more believe that intuition and word of mouth, the time has come for a herald the unity of production and marketing, also suggests that the consumer consciousness has been recovery.
Second, product trend: popular low carbon environmental protection products
Along with the continuously go deep into people awareness of environmental protection, low carbon has infiltrated every corner of society, even become a way of life, natural gift industry is no exception. Therefore, from the Angle of ecological and environmental protection, the gift company to far flung out by industry, it must adapt to and follow the trend, research and development and produce more healthy and environmentally friendly products, establish the brand image of healthy environmental protection will be to bring more market opportunity. It will be the gift home textile brands, craft gifts, digital electronics brands such as the important reason for the rise of the brand.
Third, consumer groups: women consumption rise
Data show that in the past 20 years, women's income growth significantly. In addition, because, the development of women education in this kind of growth is accelerating. A survey at the same time, consumer behavior in the family in, women tend to act as "chief procurement officer" of the family. And it is the body of the household consumption, so the gift factory production research and development and marketing of all kinds of products will be how to please women consumers consider key visual performance in the company's product sales, of course, the quality of the more important performance also nots allow to ignore to nature.
Fourth, the consumption habits: a refined, sophisticated life appear small
For all kinds of gift buyers at this stage, not necessarily buy high-end brand products to show their refined, sophisticated life, but a little effort can get your want exquisite living space. For example, an innovative vacuum cup, as long as there is good ideas, anything is possible. In the market, all kinds of gifts brand will compete in the high and low ends, to meet the tide of "national fine". Therefore, gift brand must adjust the corresponding marketing strategy, satisfy the next step consumption market products are for the key.
Nowadays, as people consumption strength increase, many consumers will choose to buy gift products have taste, personality, highlight the performance of various products, especially with low carbon product market penetration, the emergence of female consumer groups, as well as the inevitable requirement of a refined, sophisticated life, this will require more and more gifts enterprises should strive to grasp the good gift industry four big consumer trends promote gift market prosperity, and completes the corresponding market fit, to promote the development of enterprise and industry is effective for a long time.
Six, China's Internet + gift industry market prospect
With the wide popularity of the network in a range, the rapid development of network marketing is open the floodgates, this also is for present enterprise development provides a rich market space, gift enterprises network marketing is also naturally, to borrow the network marketing for the future development of the enterprise will play an important role. By 2021, our country present electric dealer market scale will exceed 300 billion yuan.